Is this the largest ad campaign in history?

It covers 6,500 cities in 40 countries in some 70 languages and dialects.

Adthos Creative Studio launched this year, bringing with it a world first: the ability to create high-quality audio advertising on the go using innovative text to speech and synthetic voice technology.

Using Creative Studio, broadcasters and advertisers are not only able to create, produce and playout their ads in record time, they also have access to a suite of pre-produced adverts covering various kinds of businesses or services which can be quickly and easily customized to their needs.

And right now, Adthos Creative Studio has created a readymade campaign for radio stations focused on encouraging vaccine uptake which can be downloaded and used for free, with promos covering 6,500 cities in 40 countries, and in 70 languages and dialects.

With more than 13,000 creatives, and supported on its release by stations with a total of more than 250 million weekly listeners, it’s the largest audio ad campaign in history, according to Adthos.

The company says: “In a time where fake news and misinformation is rife, we believe that radio – which remains one of the most trusted forms of media – has an important role to play in contributing positively to the world. And in the midst of an evolving public health crisis, the ability to create powerful targeted messaging quickly and easily to be rolled out in multiple locations offers big advantages. We also see this as a positive use for AI technology that benefits humanity”

The scripts for the campaign are produced directly from text and have been tailored for language and accent using the Adthos production tools. The creative tools are particularly useful for national campaigns that need to be localised to particular cities and towns.

Listen to some of the Adthos audio below. If you like the ads, you can download them free to use on your station (see the disclosure information on the website).

Visit the Adthos Responsible AI for Humanity webpage to experience it for yourself.