I’ve never known anyone more competitive than Ben Fordham: Greg Byrnes on Survey 3

2GB is still number one in Sydney overall, number one in breakfast and mornings.

 But for how long?
Peter Saxon asks Nine Radio Group Content Director Greg Byrnes about that and also about SCA’s decision to drop Ray Hadley from its regional stations.
With 2GB falling by 2 share points in the breakfast timeslot this survey, breakfast has become a tightly contested shift, with Wendy, Robbie and AM on ABC Sydney 0.4 share points behind from Fordham and KISS’ Kyle and Jackie 0.6 share points behind.

I know that your expectations when Allen left were not nearly as high as the results you were getting. Do you think this survey’s drop in breakfast share for Ben Fordham is the inevitable result after a period of time?

You’re right. We said when Alan left that anything above the 12 share of would be a great result.
By the way, it’s 12 months today since Ben took on that role and we’re still above that 12 share… we’re very, very encouraged.
I’ve never known anyone to be more competitive than Ben.
Do you see anything you need to tweak to ensure that you stay number one?
I think what’s interesting across the network is that the Covid norm has had an impact on our audience with varying degrees right across the country. Certainly that is now having an impact in Sydney…
It’s a tough talk survey today so we’ll keep an eye on that… with TSL we could be doing better and we’ll work on that.
With Melbourne locked down again,  do you see good numbers carrying on for longer in from information hungry people?
Again, looking at it from a national approach, live and local is important… opinion, news, companionship is what we do and at times of lockdown, as Melbourne is currently going through, we know people turn to us in record numbers.
What was your reaction to SCA dumping Ray Hadley?
It’s a business decision. That’s their decision.





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