Sponsored content from Adthos

The radio landscape: challenge and opportunity

As new technologies offer advertisers finer data points by which to target consumers, broadcasters, determined to stay competitive, are looking for more targeted ways for radio advertisers to engage with their listeners.

Campaigns are now routinely multi-platform, highly targeted and data-driven, creating multiple challenges for terrestrial broadcasters. Radio advertising is arguably facing the biggest upheaval in its long history.

Of course, we can easily identify the problems. Finding solutions is much more of a challenge.

Solutions, anyone?

Any solution should be easy to integrate – or even better, require no integration at all – with existing technology. No overhaul or replacement (or downtime or high cost) to plan for and manage. The ability to easily sell, schedule and execute multi-platform campaigns with minimal intervention and maximum automation should also be high on the wish list.  And not forgetting the flexibility and capability to make the most of all that valuable data to support truly targeted ads.

Enter the Adthos Ad Server – a breakthrough in broadcasting

The Adthos Ad Server, is the first ad-serving technology specifically created for radio. Two years in the making and involving more than 100 people at 19 companies in 11 countries, this is the largest project ever of its kind.

And the result? 

A lightweight yet powerful addition to any existing traffic or playout system that allows digital audio and radio to be sold seamlessly within a single integrated campaign.  While Adthos Streaming encoder synchronises the Radio ad server with major steaming providers and allows cross-platform creatives and ad replacement. Instant reconciliation and an intuitive customer interface provide for updates and insights on a complete campaign at a moment’s notice, with the ability to replace a spot in real time delivering incredible responsiveness. And this is just the first release of many that Adthos will do this year.

But perhaps the most surprising thing about the Adthos ad-server: it’s absolutely free.

Want to know more? Of course you do.

The journey begins here.

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