Jase and Lauren take over Nova weekends

Jase and Lauren will provide highlights from their weekly breakfast show on Mebourne’s Nova 100 on Saturdays and Sundays, 8-10am, across the Nova Network.

Sports enthusiasts will know we are midway through NRL and AFL seasons with radio listening to sports driven stations from Nine, SEN and Triple M picking up weekend (and weekday) audiences during their seasons, and particularly in the lead up to finals.

I think this is an excellent brand building move from Nova, because weekends can win No 1 station ratings – just ask smooth.

There’s been talk this week that Kyle and Jackie O‘s launch into Melbourne on KIIS 101.1 is a precursor of more national networking to come. At this point they provide their Hour of Power from 6-7pm weekdays to KIIS Brisbane and other metro, provincial and regional ARN stations. Weekend mornings, in the same spot as Jase and Lauren will be, KIIS recently announced a networked show hosted by Chris ‘Pagey’ Page and Amy Gerard.

This new move from Nova won’t impact GfK Survey 3 which is out in early June, but we may see it in Survey 4, as people catch up with Jase and Lauren before their sporting or smooth fix.

Jen Seyderhelm is a writer, editor and podcaster for Radioinfo
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