Jenni Lees has been appointed Director – Integrate by ARN. Integrate by ARN is a new initiative designed to create integrated ideas for brands and develop long-term strategic partnerships using the network’s Total Audio assets. The Integrate by ARN team is made up of strategic, creative, content, and experience experts with Jenni leading the new team.

Jenni is a creative and strategic leader with more than 20 years of experience creating integrated, premium partnerships across digital audio and cross-platform channels in both Australia and the UK. She has held senior roles at Global Media & Entertainment, most recently serving as the company’s Commercial Partnership Director. Before her time in London, Jenni was Director of Integration and Partnerships at SCA.

Jenni said:

“I’m thrilled to be returning to Sydney and joining the ARN team. After working with global brands in the UK, I’m looking forward to bringing that experience home and creating big, integrated ideas that really work for Australian audiences.

“Integrate by ARN will be focused on developing creative solutions that make brands famous and deliver impactful results. It is such an exciting time to join the business, and I can’t wait to collaborate with ARN’s content teams and push the boundaries of what’s possible using ARN’s Audiosphere.”

Jenni commences her new role today, April 14.