Jodie and Soda clean up in Adelaide

This week, Mix 102.3 Adelaide launched Soda’s ‘Big Spring Clean’, a state-wide community clean-up campaign that has inspired South Australians to band together to make positive changes in their local environment.
The concept was simple, the community were encouraged to stop whatever they’re doing on Wednesday the 10th of the 10th at 10am and spend 10 minutes cleaning up their local environment.
The idea was that if everyone pitches in, it will make a bigger, more positive impact.
Phone calls and social media comments flooded into to the radio station and hundreds of South Australians got behind this initiative.
A number of big brands and organisations including Holden, OTR and Precious Cargo Early Learning also got involved with their staff hitting the streets for Soda’s Big Spring Clean.
Mix 102.3 was inundated with responses and photos of people getting involved across South Australia, with feedback from a number of people who weren’t available to help at 10am on the 10th saying they’d still completed the clean-up in their own time.
One listener said he was driving at 10am but still pulled over to do his part while others encouraged their children to pitch in and help make a difference for the 10 minutes and another was even driving his truck but took the time to stop and got his mates involved to help clean up Adelaide.
The campaign came about with the recent announcement that Adelaide’s Mayor Martin Haese is stepping down, inspiring  Mix 102.3 FM breakfast host Jodie to push for her co-host Mark “Soda” Soderstrom to become the ‘Unofficial Mayor of Adelaide.’
Last week, the Mayor confirmed Soda’s new position, he is officially the Unofficial Mayor of Adelaide for the entire month of October.