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Its more 80s, gold format like Gold or WSFM than Classic hits like 2UE,Magic , 4KQ.
Reading playlist on line, its interesting to see there Bon Jovi next to 2Pac, Coldplay A-ha next to TLC. Nirvana vs Coolio.
This site has records of my views on "Classic Hits" format.
It's a hackneyed format of a limited number of songs from a particular era or range of decades in high rotation. In this article, who wants to hear the same song "Every Move You Make" by The Police three times in a day. It's not the only song by The Police. Neither is "Cherry Bomb" by John Cougar the only song nor is "Susudio" by Phil Collins the only song.
You cannot make the assumption that if you like a particular song by one artist that you'll like another song by another artist from the same era. People may prefer Elvis Presley over the Beatles. Some may like both or neither.
On the other hand, "Classic Hits" 2CH (DAB+) when starting on DAB+ rated highly slowly losing listeners during its time on the DAB+ and went off air.
Furthermore, 2UE, 4BH and Magic 1278 (Melbourne) never get ratings above 2.7 (say) in Sydney. With the demise of "Classic Hits" 4KQ, it is unknown whether 4BH's ratings will increase.
Yet "Classic Hits" 4KQ before a change in format to sporting talk rated highly, especially where the belief that music on AM cannot be successful.
I've come to the conclusion that a successful format depends on the music mix and the presentation of the music, not format only or presentation.
If I could infer from the article, not all "Classic Hits" formats are the same, it follows that classic hits type stations 2CH, 4KQ, 4BH, 2UE and Magic 1278 are not all the same and is reflected in the ratings.
On the other hand, why limit songs to a few hits of a particular era and ignore the other songs from that era.
Furthermore, what is wrong with playing "Root Beer Polka" by Billy Joel, a song that many people may not remember with a supposed "classic hit" which a listener may not remember either. Then what is wrong with playing a song that was played in high rotation when the song was released but today gets little airplay, for example "48 Crash" by Suzi Quatro.
Have a station that plays "variety" and be more artful in the way the music is combined in respect of tempo and key signature to name a few factors.
Thank you,
Anthony, be more creative in mixing music with presentation, Belfield in the land of the Wangal and Darug Peoples of the Eora Nation.