The results of the 8th capital city survey for 2009 are out. The survey was conducted by Nielsen Media for Commercial Radio Australia during the period Sun Sep 20 – Sat Oct 24 and Sun Nov 1 – Sat Dec 5, 2009.
The summaries on the right give overall figures for all people 10+, 5:30 am – 12 Midnight, Monday to Sunday.
Click HERE for more detailed results from Nielsen as the company makes them available.
SYDNEY
Kyle, Alan and Merrick, Rosso and Ritchie surge. No change at Triple M.
Both Alan Jones and Kyle and Jackie O have emerged as clear breakfast winners on their respective bands with both enjoying among the highest numbers of their careers.
2Day’s Kyle and Jackie O wiped out all the loss and then gained some since the infamous lie detector to thrust 1.5 ahead to 12.5. Meanwhile Alan Jones on 2GB managed a full 2 point gain to a stratospheric 18.6. Ironically the now disbanded breakfast team at Nova 969 made a strong showing with a 1.7 rise to a respectable 10.5. If only they’d known.
Meanwhile things have not fared well at 2UE since the departure of Mike Carlton with the staion slipping 1.1 overall and new breakfast team of John Stanley and Sandy Aloisi taking a 1.6 hit followed by 1.2 down in Mornings while Ray Hadley at 2GB went up by about the same margin to 16.4, more than double 2UE’s audience share.
MELBOURNE
Both am talk station 3AW and ABC774 saw the biggest losses of 1.4 and 1.3 respectively while the biggest gain, though just 0.8, went to Nova 100. All other overall changes in the market were less than 0.5 either way. The biggest change in breakfast was a 1.2 gain by MAGIC.
But the big story is that on Triple M Eddie MacGuire’s breakfast show is showing some green shoots with a healthy 0.7 gain in contrast to the similarly blokey experiment in Sydney with The Grill Team which slipped by a further 0.5. Eddie’s show now has a 4.3 share compared to Dicko et al on vega 91.5 who also had a 0.7 gain to climb back to 3.2.
BRISBANE
A great result for Nova106.9 adding 1.2 to be number one overall with 12.3. The only other station with a significant gain is 4KQ, up 1.4 to 7.8. The biggest loss (1.7) was suffered by ABC612, dropping to 8.4 overall
Breakfast turned out to be a tour de force for Laurel, Gary & Mark on Classic Hits 4KQ with a 1.8 surge while over at Nova Meshel, Ash and Tim gain 1.3. ABC612 and Triple M breakfasts fared not so well going down 1.6 and 1.2 respectively. Apart from Drive for Nova (which went down a point) both they and 4KQ had across the board gains in all shifts.
ADELAIDE
In this market every commercial station lost ground except Cruise 1323 which stayed the same and Nova919 which went up 0.8 to take third spot on 12.0 just 0.8 behind FM market leader SAFM. Mix102.3 suffered the biggest drop, down 1.1 to a still respectable 11.8 and 4th place.
Meanwhile dmg’s talk outpost, 5AA remains entrenched in the number one spot with almost no change on a 14.2 share. Despite slight drops, both that stations signature shifts, breakfast and nights retain dominance with 17.1 and 17.5 respectively.
While the ABC flagship 891 fell slightly all the others, 5RN, Newsradio, ABCFM and 5JJJ (which bucked the national trend) rose a bit.
PERTH
Long time market leader and part of Austereo’s Today Network, MIX 94.5 took a substantial hit of minus 2.5 to leave it just 1.1 ahead of 929 – which is, happily for them, owned by the same people. Between them they have the ear of almost a third of the Perth audience.
The 92.9 gain of 0.5 overall came despite a 1.0 drop in breakfast. The really big shift on the station is Drive with Hamish and Andy from 4-6 then Kyle and Jackie O’s Hour of Power from 6PM. The combined time slot 4 -7pm commands a whopping 22.4% share.
On the AM band, ABC720 rose 1.8 to take the number one spot there at 11.5 overall while Fairfax’s 6PR dipped 1.3 to languish on 7.9, equal with triple j on 6th place.