With Fathers Day coming aorund this Sunday, there’s just a few days left to buy dad a digital radio.

CRA’s latest digital radio campaign, in conjunction with Sony Australia, has been running in the lead up to Fathers day.

The campaign has been offering a bonus pair of Sony Headphones with the purchase of any Sony DAB+ product, in a new digital radio ad campaign for Father’s Day.

Titled “Dad’s Don’t Do Subtle”, the series of three 30 second radio ads, written by award winning radio specialist agency Eardrum, features some not so subtle hints from dads on what they want as a gift this Father’s Day.  The radio ads will begin on the 12 August across 42 commercial radio stations in the metropolitan markets of Sydney, Melbourne, Brisbane, Adelaide and Perth. 

Commercial Radio Australia’s Joan Warner said: “Father’s Day has proven to be a very successful time for the sales of digital radios and the bonus Sony headphone deal, valued at $69.95 is another incentive to buy.”

Digital radios continue to sell in Australia, with 68,417 DAB+ devices sold in the second quarter of 2013, bringing the total number of digital radios sold since the 2009 launch four years ago to 1,318,596, according to figures released by Commercial Radio Australia from the Q2 2013, GfK Marketscope report.

In addition, listening figures from Survey 4, 2013 show that over 1.6 million people or 12.6% of radio listening each week in the five state capitals, is via a DAB+ device.  Time Spent Listening (TSL) to radio via a DAB+ digital radio device is more than double that of TSL to radio via the internet.  

Ten Australian vehicle manufacturers now include DAB+ digital radio as standard or an option in selected vehicles: Ford, Land Rover, Mercedes, Toyota, Lexus, BMW, Audi, Hino, Jaguar and Isuzu Trucks.