New iHeartPodcast Network Australia podcast listener data of over 1 million Australian devices in June from podcast technology provider Megaphone, shows consistent growth across its most popular categories year-on-year.
The Entertainment & Lifestyle category remains the most popular on the iHeartPodcast Network while Catchup Radio is the second most popular category – up 69% year-on-year.
Consistent year-on-year growth has also been seen across popular podcast categories including True Crime (up 366%), Comedy (up 44%) Sport (up 178%), Business (up 43%) and (up 196%).
Year-on-year, national total downloads on the iHeartPodcast Network for June are up 58%.
ARN’s Head of Digital Audio, Corey Layton said, “ARN’s commitment to digital audio continues to deliver consistent growth for the iHeartPodcast Network across our diverse offering. As Australia’s #1 Podcast Publisher, we will continue to build on this momentum as we expand our offering with exciting new content for audiences and compelling commercial opportunities for brands.”
The release of the data follows the release of the Australian Podcast Ranker results for June with ARN’s iHeartPodcast Network Australia holding its position as Australia’s #1 podcast publisher
– with four of the top five most popular podcasts in the country.
Audioboom’s Casefile, which is part of the iHeartPodcast Network, held its #1 position and Stuff You Should Know is #3 on the Australian Podcast Ranker. The Kyle & Jackie O Show are #4 (#1 radio catch up podcast) Life Uncut with Brittany Hockley and Laura Byrne are #5 and She’s On The Money holds the #10 spot. No Such Thing As A Fish is #14, Morbid is #19 and Jase & PJ are #20.