LAWO and VSM appoint PAT as Australian agent

Professional Audio Technology (PAT) and LAWO have announced their partnership for the Australian market at the Integrate Show at the Sydney Royal Hall of Industries. Pat has also snared sales and integration representation for VSM (Virtual Studio Manager) one of the most powerful broadcast integration software packages. 

 

PAT Technology Director Tony Fitzsimmons  has told radioinfo: “These negotiations have been going on for a while and we are more than delighted to have been awarded the agency of these world class brands in Australia. No doubt this announcement will put us on the map in the Australian Broadcast Industry, as our portfolio already includes some very well respected world class brands. The representation of LAWO and VSM has turned Professional Audio Technology into an absolute Pro Audio and Broadcast powerhouse.”

The announcements follow similar news from companies such as Optocore GmbH, K.M.E., Bel (Digital Audio), InfoMedia, Focal Professional, DIS – Danish Interpretation and Conferencing Systems and Diamond GmbH over the past few months, all of which have chosen Pat as their Australian representatives.

 

PAT’s MD Patrick Salloch is very pleased with the announcement: “Of course there is method to the madness. We have had detailed plans and conducted extensive market research on which brands we believe will do exceptionally well in our market and these are the brands we approached and put forward a solid business case. All of the brands that we represent have a unique world class quality about them, which makes them the world leaders in their chosen field. The fact that LAWO is the world leader when it comes to broadcast and pro audio applications is without question, and we are looking forward to representing this outstanding German manufacturer down under.”

 

LAWO has long been the leader in broadcast and pro audio technologies, recently providing the Soccer World Cup with more than 50 mc²56’s being used for broadcast and live applications. Rainer Kunzi, International President for LAWO  says: “Tony Fitzsimmons has long been a LAWO specialist and Patrick Salloch is known for his strong sales and marketing skills within this industry. The combination of all of these skills in Professional Audio Technology made the company a very attractive partner for LAWO in Australia.”

 

Professional Audio Technology provides Australian customers with high quality products, high quality pre and post sales service, support and value for money. Managing Director Patrick Salloch and Technology Director Tony Fitzsimmons have spent the last 15 years providing Australian and New Zealand customers with high quality technical solutions in the broadcast and pro-audio industries.  Contact: 0416 041 760.