“Listening via digital, we’re all on a level playing field” – Nine’s Greg Byrnes

With 2GB‘s Ray Hadley celebrated a 150th consecutive ratings win, Ben Fordham up 3.1 and on top with an 18.1 share in breakfast and 2GB and 3AW the outright No.1 stations in Sydney and Melbourne, its little wonder Nine‘s Head of Content Greg Byrnes was enjoying some Fordham provided cupcakes with Hadley’s face on them when he caught up with Radioinfo’s Peter Saxon.

Byrnes talked about keeping the momentum going in Perth and Brisbane, which both have seen significant line up changes in the last 12 months with Neil Breen leaving 4BC Drive midway through this survey period.

With 3AW is clearly ahead in Melbourne (albeit slightly down) and Ben Fordham’s Survey 4 results the second best ever since he took over from Alan Jones, Byrnes still feels there is room for growth, especially via DAB+.

“I think that’s a real opportunity for talk because there’s been a perception over the years, probably rightly, that the AM signal is is less of a broadcast and less of a listening experience. But listening via digital, we’re all on a level playing field. So people that are finding us live and local talking about your city, your town, every day, breaking news, weather, sport, traffic. It’s really important now, when people are finding us there, and if they’re listening via a digital platform, there’s no handicap for us in relation to the listening experience. And I think that’s a real opportunity for talk.”


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