Local radio strikes the right vein for listeners in Ballarat: Xtra Insights

Very little change in the latest Xtra Insights Survey for Ballarat, the first for the area since 2018.

103.1 Power FM are up by 0.7 to 28.1, leading 3BA who eased slightly from 22.0 to 21.2, and then a long way back to triple j on 8.6.

The biggest change this survey was in the 18-24 demographic with Power FM losing 18.3, but still retaining a very healthy 40.9, while triple j picked up 17.6 to finish with 27.5.

In Breakfast the local stations were again very solid, with Josh & Maddie (Power FM) on 26.9 and The Big Show with Paul ‘PT’ Taylor (3BA) on 22.1.

The Cumes tell a story of solid gains for the local stablemates, with Power FM gaining 15,400 listeners for a total of 60,900, and 3BA up by 14,000 to 55,400.

General Manager John Fitzgibbon, says, “Great to see our commitment to being Ballarat’s leaders in local achieve such strong results, I couldn’t be prouder of the team, it’s their hard work in the community that makes results like this possible.”

 

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