ARN has appointed Lucy Formosa Morgan to the newly created role of Director of Sales Enablement to strengthen the network’s commercial capability and support continued growth.

Lucy has 25 years of media experience, across both agencies, publishers and briefly holding the role of Commercial Operations Director with Nova Entertainment. Prior to joining ARN she was Managing Director of MAGNA Global.

A the lead for ARN’s Sales Operations, Revenue and Yield, and Insights functions, Lucy will also head the sales-specific training and development program in partnership with the People and Culture leadership group.

Richard Hunwick, Chief Sales Officer of ARN, said:

“Lucy’s reputation in market is unparalleled. She brings deep experience in organisational and operational excellence across complex businesses, along with strong skills in building negotiation and deal frameworks, refining systems and processes that deliver value, and embracing technology as a catalyst to empower teams.

Working alongside our existing leaders, Lucy will further strengthen ARN’s culture of service excellence as we continue our ambition to be the market’s partner of choice. I’ve known Lucy for a long time, and I can’t wait to work with her directly.”

Lucy Formosa Morgan said:

“The media landscape is changing rapidly, and ARN’s ambition to create Australia’s leading entertainment company at the crossroads of audio, video, social and experience is what excites me. ARN has a bold vision for the future, and I’m looking forward to helping shape a business that is well positioned to build on the strong work already underway.”

Lucy has commenced the new role.