Make Your Emails a Weapon

Peady’s Selling Engagement sponsored by IRD Prospector

Emails are a key part of any media sales person’s armory. Of course the challenge is to use the email “weapon” effectively! Here are three quick tips that will get your emails into shape and be read.

  1. Don’t be too formal: Its 2015 and impersonal language is outdated – you’re not sending a letter.  
Avoid These Words                            Use These Words
Herewith                                                       Attached
Commence                                                    Start
Ascertain                                                       Find out
Acquire                                                          When you own
Endeavour                                                     Will   
In the event of                                                If
With regard to (or Re)                                    About
Prior to                                                           Before
Due the fact that                                            Because
Cost                                                               Investment
Contract                                                         Paperwork or agreement
Further to our conversation                           It was great to speak to you…
Revert                                                           Get back to you….
2. Build and strengthen relationships.
Always say thank you – two of the most powerful words you can use; and replace “I” with “You”.
3. Remember WIIFM!
What’s In It For Me?  Every email you send, ask yourself what you’re trying to achieve – what’s the outcome? Why should the reader do what you’re asking? What is in it for them?

About the author 

Stephen Pead is a media industry veteran of 30 years with significant experience in direct sales, sales management and general management. He is based in Sydney and specialises in helping SME’s market their businesses more effectively and providing training for salespeople and sales managers.
He can be contacted at [email protected]



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