ARN has partnered with Zenith and telco brand Superloop for a new integrated campaign, designed to bring Superloop’s high-speed offering to life across audio and digital channels.

Matty J and Ash Wicks, the hosts of the iHeart podcast Two Doting Dads, will be the faces of branded audio and digital executions.

Ashlea Reece, ARN Director of Sales, Sydney, said “This campaign demonstrates the power of audio to bring brand stories to life in a way that’s fun, authentic, and engaging. Partnering with Zenith and Superloop, we’ve been able to build a creative, multi-channel approach that amplifies Superloop’s message while giving audiences content they’ll genuinely enjoy. With their creativity, humour and reach, Matty J & Ash are the perfect choice to share the Superloop story across broadcast, podcast and social.”

Ben Colman, Superloop CMO, said “New parents scrolling or listening to podcasts during the 3am feeds, entertaining toddlers with semi-educational cartoons or songs about pasta, quickly Googling how to do your 9-year-old’s maths homework before you’ve got to help them with it – no one deserves high speed internet more than parents. We’re excited to partner with Matty J and Ash. These guys are best in class when it comes to homing in on those universal parenting experiences in a sharp and funny way.”

The campaign is now live across ARN platforms and will continue to roll out in market throughout the coming weeks with a mix of broadcast, podcast, and social activity.

Images supplied.