MediaWorks has announced a splitting of the two arms of its business with their Out-of-Home (OOH) operations to align with QMS Australia from October 1, 2025.
CEO of MediaWorks Wendy Palmer said:
“Aligning our OOH division with QMS makes strong strategic sense. With QMS’ scale and proven capability, we know our OOH portfolio will go from strength to strength. At the same time, Radio is in an incredibly strong position. We’ve just achieved our largest-ever survey share, revenue is growing every quarter, and we are continuing to invest in local markets and our digital platform, rova. I want to acknowledge the dedication of our people and thank them for their contribution and leadership as we take this exciting next step forward.”
Barclay Nettlefold, Chairman of MediaWorks and QMS, said:
“This is a positive move for MediaWorks and QMS. Radio is standing tall, delivering consistent results and growth, while our OOH operation gains the backing of one of the most experienced and capable outdoor businesses in Australasia. Together, this positions both sides of the business for long-term success. The changes ensure that Radio continues to stand proudly on its own two feet, while OOH benefits from the strength and scale of QMS.”
The New Zealand Herald (subscription required) has said the split renews speculation that the radio arm may soon be up for sale. NZME is unlikely to be able to partake of any sale due to market competition rules governed by NZ’s Commerce Commission. But, could an Australian radio organisation like Nine, ARN or even SCA be interested instead?
The NZ Herald reported that no job losses are planned and direct sales staff will remain with the radio arm with Wendy Palmer continuing her leadership of it.
Jen Seyderhelm is a writer, editor and podcaster for Radioinfo. Main image of Barclay Nettlefold and Wendy Palmer supplied.