Mixx FM leads Horsham survey

The first Horsham survey in six years has been released, with Ace Radio’s Mixx FM leading the market, followed ABC Local Radio and 3WM.

Top station Mixx scored a 35.2% overall share, and also won breakfast.

Second placed ABC captured 25.6% of the istening audience, and was second in breakfast.

3WM was third on 23.2%.

Mix dominated most demographics, except the over 55s, which was won by ABC.

3WM won mornings, Mixx won afternoons and drive, ABC won evenings and weekends.

The Horsham stations commissioned Xtra Research to carry out the survey which involved 600 respondents and was conducted between 3 November and 16 November 2014.

 

Click the chart below to enlarge it.

 

SPIN CYCLE

 


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