Launched in April this year, the podcast delves into fertility and IVF. 

Tailor-made for fertility and IVF specialists Genea, Modern Babies season one took out the Best Podcast award at the Mumbrella Publish Awards last night. The awards recognise work in consumer, business-to-business and custom publishing. The Best Podcast award sought to acknowledge the best use of a podcast to tell a story, dissect an issue, explain a topic or provide commentary. 

Other shortlisted podcasts include Fairfax Media for GE’s ‘Decoding Genius’, Buzzfeed News’ ‘Is it on?’, Nine Entertainment Co’s ‘Six Tackles with Gus’, and Momentum Media’s ‘Smart Property Investment Show’.

The winning podcast creates a platform to provide information and support about the journey through fertility. Kate Day, NOVA Entertainment’s National Commercial Strategy Director said, ‘Modern Babies was created to enable listeners to have a more informed experience around fertility and break down the stigma surrounding infertility and IVF. Podcasting provides an ideal platform for Genea to connect with listeners by sharing real life experiences, through original and emotive storytelling, around this personal and often sensitive topic.’