Music scheduling software system MusicMaster for Windows is now available and supported in Australia through Xtra Research.

MusicMaster is described as “a toolbox full of advanced components that allow Programmers to build a custom music scheduling solution to fit specific needs.”

Required features can be added and fields and rules not required can be eliminated. With the user-defined database, scaleable rules and goal-seeking technology, each installation becomes unique.

The features found in MusicMaster for Windows represent significant advancements over older DOS-based systems according to Xtra Research Managing Director Paul Amos. Amos believes Music Master will “eventually dominate the market with its flexibility, analysis and scheduling capabilities.” This, combined with a ‘Buy It, Own It’ cost plan, “makes Music Master great value for money.”

Although still offering the latest innovations in research methodology for the radio industry, Amos feels there is “a natural synergy between research and music programming.” He and his team at Xtra Research look forward to demonstrating MusicMaster for Windows to Radio station programmers around Australasia in the near future.

For enquiries or demonstrations contact Blair Sullivan Xtra Research Technical Manager on 0408 736573 or Christine Pitcher Xtra Research Marketing Manager on 0418 352858.