Sports Entertainment Network (SEN)‘s 2026 AFL club membership day results for 2026 was a huge success, yielding 8,697 new memberships, 2,176 new members and more than $821,000 in revenue for clubs.

The membership days see clubs take over SEN’s radio and digital platforms for a 24-hour period with special membership deals available to fans for one day only. SEN partnered with nine AFL clubs this campaign – Melbourne, Richmond, Geelong, Western Bulldogs, Carlton, Hawthorn, Collingwood, St Kilda and the Sydney Swans.

SEN Chief Executive, Craig Hutchison, said:

“These membership days continue to deliver outstanding results for clubs and great value for our audiences.

To generate nearly 9,000 memberships and more than $800,000 in club revenue is a fantastic outcome and speaks to how engaged SEN’s audience is with their teams.

It’s particularly pleasing to welcome more than 2,000 new members, many of whom have taken up great-value offers that provide a real connection to their clubs.

We thank all of the clubs who partnered with us this year and congratulate all of the club members on taking up this offer – it’s a true win-win, creating compelling content while delivering meaningful commercial and membership outcomes.”