Southern Cross Austereo has created a special show for a three month long campaign for Nissan Micra, featuring a stable of Today Network on-air talent, and special offers for listeners.
A special radio show called the Nissan Micrascope has been launched, airing weekly just before Hamish and Andy, every Friday at 3pm nationally on The Today Network. The show is a media first for Nissan Australia, Aegis Media and Southern Cross Austereo.
The Nissan Micrascope show not only shares the best bits of Australia’s major cities but uncovers what makes each city tick by putting it under the ‘Micrascope’.
The hour-long show and online hub features bespoke content generated by trend-setters who scour their city for the coolest places to EAT, SHOP and PLAY.
The show enables Nissan Micra to connect with young Australian women and reinforces its “In sync with your city” proposition by reaching more than 1.1 million people weekly.
Southern Cross Austereo National Sales Director Cathy Thomas says:“This is a perfect example of how SCA create bespoke ideas that connect with our listeners and in this case Nissan Micra’s customers. We love working with Aegis and Nissan. They believe in our ability and have entrusted us to execute many a successful partnership, this is one of the most exciting given it is seamlessly integrated with our on-air and online content.”
Acknowledging that consumers love a bargain, a ‘Nissan Micra Must Haves’, exclusive online offer is integrated weekly, downloadable available only during the show.
The campaign has been launched with a Deals Direct launch offer featuring an exclusive 50% off all make-up purchases. Other offers include attractive discounts on apparel and a free 30 Day Genesis Membership. This page from Fox FM shows some of the deals being offered.
Aegis Media’s Nat Kean says: “We partnered with Southern Cross Austereo to create something unique that appealed to our target demographic for the Nissan Micra. SCA’s ability to integrate branded content, online and social along with the highest radio listening audience made the Nissan MicraScope Show on the Today Network a clear choice for us. The campaign is delivering compelling content that lives & grows beyond the 3pm hour itself, encouraging engagement and ongoing dialogue with our core target.”
Nissan Micra is an entry-level small car that comes with the smallest turning circle in its class. The top of the range Ti model has stylish 15″ alloy wheels, intelligent key, reverse parking sensors an innovative handbag holder and many more extra comforts and enhancements.