The Nova Network has begun airing a new custom-made music and jingle package from UK audio production company On The Sly.

The package is designed to keep Nova sounding fresh by infusing imaging with exciting music beds and non-traditional jingles that match the music on the station, by stamping Nova’s style around the music it plays.

On The Sly production director, Chris Thorpe said: “We loved working with the team at DMG to deliver a contemporary new sound, modeled on the fresh hits Nova plays.

“We did what we do best – blurring the lines between imaging and music branding. It’ll really enhance the network’s legendary sound.”

dmg’s Group Production Director, Matt Dower said: “On The Sly tok our production brief, made it their own and the results are outstanding. It’s a great time to give Nova’s musical branding a refresh and keep us right up leading the pack.”

On The Sly is a specialist in audio station branding, music production and voiceovers for branding. Based in the heart of London’s Covent Garden, the company services market leading radio stations around the globe. Established in 2001, clients include myFM & KOST Los Angeles, BBC Radio 1 2 & 6, XFM UK, Highveld Stereo/KFM South Africa and Virgin Radio International.

Nova recently took the crown of Australia’s number 1 network.