NIne ends its relationship with SCA and joins with WIN

Nine Entertainment and WIN have announced the signing of a new regional television affiliation agreement.
The agreement will run for a minimum of seven years with WIN to broadcast Nine’s metropolitan free-to-air television content from channels 9, 9Go, 9Gem and 9Life into markets including Tasmania, regional Western Australia, Victoria, Queensland and Southern NSW.
Under this new agreement, which will commence on 1 July 2021, WIN will pay an affiliation fee of around 50% of its regional advertising revenue to Nine and provide a sales representation service for Nine in Northern NSW and Darwin for a period of time.
Chief Executive Officer of Nine Hugh Marks says,”While our relationship with Southern Cross has been strong over the last five years, the opportunities presented by the WIN Network to both extend the reach of Nine’s premium content into more regional markets under one agreement, and to work co-operatively with them on a national and local news operation, mean this is the right time for us to return to WIN. The terms of this new affiliation agreement should be positive to Nine’s EBITDA from FY22 through the broader reach of Nine’s channels and by enabling incremental efficiencies across both sales and news.”
Chief Executive Officer of WIN, Andrew Lancaster says, ”We are pleased to be furthering our already strong relationship with Nine, through this affiliation agreement. Nine has clearly established itself as Australia’s leading media business and we are excited to be returning to carriage of the Nine broadcast content to our regional viewers.”
The new deal with WIN ends a five year relationship with Southern Cross Austereo, and Hugh Marks says, This decision has been made strategically on the basis of WIN’s larger broadcast footprint, particularly in Western Australia and in Tasmania, and will ensure our quality broadcast content from Channel 9 and the multichannels reaches the largest number of Australians possible under a single agreement.”



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