Nine Radio has announced the appointment of Amanda Unwin as Sydney Director for Nine Audio Sales, effective July 1.

Nine says Unwin brings a wealth of experience and a deep passion for audio to her new role, where she will report directly to Brian Gallagher, Nine’s Commercial Director – Audio.

Gallagher said “As we transition Nine Audio sales to a new model, I’m excited that we have been able to attract talent of Amanda’s calibre and experience in audio. She will provide our excellent Sydney team with the leadership they need to thrive in the new structure. Amanda is extremely well respected in the Sydney advertising market and we expect her to make a big impact on her return.”

Unwin previously spent 12 years in Sydney with Southern Cross Austereo (SCA), and most recently was Head of Sales for SCA Perth.

She has worked with advertisers including Telstra, McDonald’s, the Federal Government, Woolworths and Harvey Norman.

Unwin said “I’m thrilled to be back in the Sydney market and once again working under Brian’s leadership. His clear vision for Nine’s Audio Sales comes at a pivotal time for our industry, and I’m energised by the opportunity to contribute to such a defining chapter.”

“It’s a privilege to keep championing a channel I’m deeply passionate about, and I’m especially looking forward to exploring a new format to drive meaningful growth for our partners. I can’t wait to reconnect with the brilliant minds across Sydney.”

Nine says this strategic move reinforces its Total Audio approach, which forms an integral part of its overall sales strategy and commercial offering across Total TV, Total Publishing, and Total Audio.