NOVA Entertainment has created a Google Assistant Action that adds activation and interaction for audiences listening to radio or podcast commercials in cars, at home and on the move.
NOVA Entertainment’s Chief Digital Officer, Fayad Tohme, said, “This is a significant evolution for NOVA’s digital audio marketing capabilities. For the first time, listeners will be able to interact directly with a smart advertisement, responding in real time to a call to action, requesting more information, and even connecting directly with an advertiser. The result is a more interactive, engaging experience for the listener and greater impact for advertiser.”
The Action will launch via a special competition advertisement in the newly-minted Adelaide breakfast show, Nova 919’s Ben & Liam with a geo-targeted advertisement that will invite listeners in South Australia to use voice commands to enter an exclusive competition to win tickets to Nova’s Red Room with Guy Sebastian, live in Adelaide on 14 February.
NOVA Entertainment’s COO, Peter Charlton, said, “Voice-driven interactivity is an important next step down the path of personalisation for NOVA. Our priority has always been to evolve the listening experience in line with changes to the lives and habits of our audiences. The ubiquity of voice-command can’t be ignored, and neither can the clear chance it represents to deepen our audience connection. This is an exciting creative and commercial opportunity for NOVA and our partners, and we look forward to seeing it in action.”