NOVA Entertainment will celebrate International Women’s Day internally and across a number of the company’s digital assets this week.
NOVA Entertainment’s mobile-only, millennial platform GOAT, will celebrate International Women’s Day across the entire week with a different masthead banner each day featuring iconic women from TV shows and films including Kath & Kim, Broad City and Steel Magnolias with two additional banners revealed on Thursday and Friday.
To coincide with International Women’s Day GOAT Confessionals, launched in January this year, will celebrate and harness the supportive vibe that women offer each other, including a Confessional that looks at where sisterhood thrives (in an unexpected place) and the best compliments women give to one another.
Melissa Matheson says, “GOAT is all about standing for something – an opinion, a passion, a worthy cause. International Women’s Day week is a celebration of the remarkable women who inspire us and the actions we can take to lift each other up. It’s all too easy for young people to feel overwhelmed by the world, but the GOAT community aims to offer solutions – with sass – to make things better. During International Women’s Day week, we will be informing, with takes from across Australia and abroad, and videos that will lift you up and help laugh it all off.”
The Nova Network’s digital offerings across Facebook, Instagram and novafm.com.au will reflect International Women’s Day, Friday 8 March, in a fun and inspirational way providing content, video, quotes and motivational speeches, with a celebrity slant.
There will also have a strong focus internally on International Women’s Day including a range of celebrations, access to a library of motivating female authors and a special brunch, hosted by CEO Cathy O’Connor, featuring inspirational speakers.
