NOVA Entertainment has launched new marketing campaigns to celebrate big changes to two of the Network’s marquee shows, the National Drive Show and Nova 96.9’s Sydney breakfast show.

The roll-out started with a teaser campaign for the then-unannounced Nova 96.9 breakfast show, with the big news that Kate Ritchie would be joining Fitzy & Wippa.

Creative agency The Hallway developed the visual concept where all three faces are merged together, taking inspiration from the cover art of Queen’s album The Miracle. 

NOVA Entertainment’s Chief Growth Officer, Adam Johnson, says, “There’s a category norm in radio show marketing, where we tend to have a fun image of the presenters to give a sense of the show itself, accompanied by the show name and a call-to-action.

 “With somebody as loved and recognisable as Kate Ritchie joining such an established and successful show as Fitzy & Wippa, we knew we had to do something in the announcement stage to make people sit-up and take notice to generate talkability.

“The image may be somewhat visually challenging, but it’s achieved its aim and we’re proud to have delivered something different to anything else in our sector.” 

As well as the new breakfast show line-up, NOVA has also just announced that artist and broadcaster Ricki-Lee will officially join the Network’s national drive show.

The campaign is designed to highlight that listeners will continue to enjoy everything they love about the show, but with the addition of Ricki-Lee who will deliver a whole new energy and tone, and the campaign line ‘Same, same but different’ was developed as reinforcement.