It used to be that radio stations would hit up their existing clients and prospective advertisers for prize giveaways.
You could always rely on your friendly local bottler of Coca Cola to provide icy cold bottles of Coke as well as Hoadley’s to stump up Polly Waffles and Violet Crumbles.
But in this brave new world of a sharing economy, a website, Source Bottle, promises your prize source will come to you. Same if you’re looking for an expert to talk on air about personal training, fertility, investment or paranormal activity, you can find them on Source Bottle in a sim,lar fashion to the way Air Tasker finds people to perform a variety of tasks around your house.
We were inrtigued to find an Australian radio station using the service to source 10 giveaways for an upcoming promotion.
Here’s what their listing says:
Darwin Hot 100 – Win on the Web Online
Access Darwin listeners with this awesome ‘Win on the Web’ promotion on HOT 100 with just 10 x $75 prizes.
We are looking for 10 x prizes to giveaway away to lucky listeners over a week.
Win on the Web promotion is in the forefront of listeners minds which means your business will be too!
By providing us with unique giveaways you will have a chance to have your business name branded in listener’s minds.
And what better way to do that than with a sample of what you have to offer?
- Minimum of 10 Live Announcer mentions valued at $150 each ($1500)
- Minimum of 10 Recorded Promos valued at $95 each ($950)
- Online component valued at $500
- Promotional value: $2950
Audio Grabs will be sent to you
30 November 2018 @ 5pm Eastern Daylight Saving Time
(Successful sources will not be paid.)
We’ll let you know how it went for HOT 100 next week.