Matt Saraceni demonstrates the new production product

One of the emerging trends at Radio Days Europe was a desire to find new ways to get more life out of material once it has been broadcast, allowing audio to get the benefits of the internet’s ‘long tail of content’ trend.

Various products are making headway in this area, one of the most notable being Omny Studio.

This new product from Omny seeks to make in-house production quicker and easier to share, and “the little Melbourne product is causing a lot of excitement,” according to Omny.

After seeing the product launched in an RDE15 session, we followed Omny Head of Content Matt Saraceni to the Omny exhibiton booth to get a demonstration.