Publishers using Triton Digital’s podcast platform Omny Studio now have the option to create secure content feeds that are exclusive for their audiences.
By leveraging this new capability, publishers can create and distribute both content feeds and embed players that are accessible only to the audience of their choosing.
Publishers can utilize this capability to provide an enhanced experience for select listeners, such as an ad-free version of a feed for podcast subscribers or private content for specific members.
Managing Director Triton Digital, Sharon Taylor, says: “With podcast consumption on the rise, publishers need the utmost control over the creation and distribution of their content in order to both retain and grow their listening audiences. The ability to create exclusive-access feeds enables publishers to expand upon their existing content to offer premium podcasts, bonus episodes, ad-free feeds, and more that will enable them to further their reach and increase their revenue.”