Online radio listening jumps in cars: Infinite Dial

Edison Research and Triton Digital’s 2020 Infinite Dial webinar release of the survey was held in the early hours this morning Australian time and contains some interesting results for radio.

While AM/FM radio listening in cars remains steady and continues to attract 81% of US adults as the most used audio source, Online radio jumped from 28%-33%, retaining its lead over podcasts (28%).

CD players continued to decline, down to 41%.

Smart speaker ownership continues to grow up from 24% last year to 27% of the population, or 79 million owners, and nearly one-third of smart speaker owners have three or more devices in their homes.

Amazon Alexa leads the brands (21%) from Google Home (11%) wile Apple HomePod is struggling to gain any traction at all to take them past a 1% share.

Podcasting continues to grow, and for the first time listenership has gone past the benchmark of 100 million, with an estimated 104 million listening monthly and doubling the audience reach of 2015.

The number of people who are now aware of the term podcasting is at 75%, up from 70% last year, meaning the potential audience is now around 212 million people.

Men continue to listen longer than women, while almost half of the 12-34’s listen, compared to 40% of 35-54’s and 22% of those people 55+.