Tuesday saw Nova’s Wippa take a huge stride in his quest for ‘1000 Mums in May’.

This interesting example of listener interaction that ticks both the ‘physical’ and ‘social media’ boxes follows on from Wippa’s ‘1000 Friends in Feb’, where he hit the streets of Sydney throughout the month, taking photos with a thousand different people – after saying Wippa couldn’t do it, Fitzy had to sing ‘Achy Breaky Heart’ (video below) in front of a big crowd at Castle Towers.

Wippa’s made three outings so far, racking up photos with 252 mums. Check it out on Nova 969’s Facebook page, and more details of the competition here.