Plans for SEN/3AK Sales emerge

In a press release it is revealed that SEN, the new lessors of 3AK, have awarded their national agency sales representation contract to newly created ESP Media.

In a move aimed at providing a combined sports marketing and media sales service to clients and the broader advertising market, former Melbourne Managing Director of Brand New Media, Ian Paterson and Craig Kelly, Director of Elite Sports Properties, announced the creation of ESP Media – a division of Elite Sports Properties- which will establish a dedicated sales team in the Melbourne and Sydney offices to service and support the business.

In the press release SEN Managing Director Danny Staffieri said, “We’re excited with the opportunity that ESP Media presents us”.

“It is a non-traditional approach to agency/national sales – one we believe is innovative and will allow SEN clients to leverage their radio campaign to include ticketing, hospitality, access to talent and communications”.