Over 500 delegates from 70 countries attended this week’s WorldDAB Automotive conference.
It brought together the broadcast and automotive sectors to collaborate on securing the future of digital radio in the car.
In an opening keynote, VW Group’s Head of Entertainment & Car Functions Martin Koch, affirmed that radio in the car is important not just for listeners and broadcasters, but also to car manufacturers, with their customers’ demand for broadcast radio in the car is as high as ever, and radio still taking the major share of ear in the car.
However, he warned that with larger screens now a reality on the car dash, and with more and more entertainment options fighting for the attention of drivers and passengers, radio needs to provide more than audio to attract and retain audiences.
A recurring theme at the conference was the need for broadcasters to both collaborate and compete with the tech platforms Apple Car Play or Android Automotive. Strategy Analytics’ Roger Lanctot reported that the car has evolved to become a platform, with Google being both a partner and a competitor – enabling and supporting content, but with others crowding in.
Radio industry leaders Joan Warner from CRA, Antonio Arcidiacono from EBU and Caroline Beasley from the US were unanimous in their message, broadcasters need to work together through their industry bodies to optimise the in-car radio experience to ensure that radio remains prominent and easily discoverable in the car.
WorldDAB President, Patrick Hannon outlined three key areas for the work of WorldDAB:
- ensuring that DAB+ is a basic feature in all cars, already in 80% of new cars as as end 2020;
- creating a good in-car experience through the work of the WorldDAB UX Guidelines and metadata campaign;
- and improving DAB+’s place in platforms such as Android Automotive which was very much a key theme of the conference.
Android Automotive’s Guru Nagarajan confirmed that Google is aware of the need for collaboration with radio broadcasters to create the right ecosystem for broadcast radio within Android Automotive, and he too echoed the need for broadcasters to speak with one voice to ensure the best radio services for all users and listeners.
Other key themes from the conference:
Aleksandra Gojkovic presented new research by the BBC revealing the complex ecosystem of needs and mediating factors driving the audio choices in-car listeners make such as availability and discoverability, with audio choices tending to be fast, instinctive, and gravitating towards the path of least resistance.
The importance of WorldDAB’s UX (user experience) Guidelines was emphasised by Radioplayer’s Laurence Harrison and Caroline Graze. They told how a “perfect” hybrid radio (FM, DAB+, IP) needs to meet the WorldDAB UX guidelines, leading to a simple, user-centric approach to user interface design that hides the technical sophistication of the radio.
Nick Piggott, Project Director of RadioDNS presented the WorldDAB/RadioDNS’ Features Research first look, he revealed the high level of engagement all auto brands questioned have for DAB digital radio and radio in general, with most car receivers showing visual information provided by radio stations.
On personalisation and localisation, broadcasters were encouraged to provide the right experience, not just to enable an excellent listener experience for the passenger, but also to create monetisation business models. Francis Goffin from RTBF spoke about how broadcasters in Belgium are doing this today while Christopher Ambrozic from TiVo gave an overview of how a system developed over many years for TV is being adapted to radio.