You've reached our premium or archival content
To access this page, and more great content just like it, you need to become a paid subscriber.
If you already have an account, please login.
Otherwise, registration is quick and you'll have access instantly after payment.

Whilst Peters concept may or may not have legs, the concept of the instant paid download is a damned good one and one that could drive commercial radio well into the future. PPCA needs to pull it's head in and get to the negotiation table with stations post-haste. The world will not stick around and wait for them, it'll find a better way, it always does.