Metropolitan radio revenue has remained soft in October with a fall of 3.21% in ad revenue, to a total of $61.967 million.
The 2012 Metropolitan Commercial Radio Advertising Revenue figures, sourced by Deloitte for CRA, show total advertising revenue for October compared to the same time frame in 2011, was down in all markets except for Adelaide.
Advertising revenue for October shows:
- Adelaide up 0.37% to $6.004 million
- Sydney down 4.24% to $18.704 million
- Melbourne down 3.16% to $18.820 million
- Brisbane down 4.2% to $9.971 million
- Perth down 2.26% to $8.466 million
Commercial Radio Australia’s Joan Warner says the results for October are an improvement on September but reflect a softer market since the middle of the year
“Results for the past few months reflect the challenges facing all media in a tough trading environment. Some markets are more patchy than others and both first quarter and monthly figures reflect this trend.”
For the four months YTD until October 2012, ad revenue in Sydney fell 2.26% to a total of $71.526 million; Melbourne fell 5.27% to a total of $68.804 million; Brisbane was down 4.9% to $35.906 million; Adelaide fell 4.57% to $21.408 million and Perth was steady at 0.01% to $30.981 million. For all markets combined, revenue fell 3.52% to a total of $228.628 million in this quarter.
The Deloitte figures report total metropolitan radio revenue received for each calendar month and include all direct and all agency revenue.