Radio ad revenue on the rise again

After months in the doldrums, commercial Radio revenue has returned to growth in, posting an increase of 2.66% for a total of $64.02 million across five metropolitan markets in October, according to figures released today by industry body, Commercial Radio Australia.

While all other individual markets experienced growth, Sydney bucked the trend and slid 1.23%, pulling in a total of $19.532 million according to the 2011 Metropolitan Commercial Radio Advertising Revenue figures, sourced by Deloitte

In Perth, revenue for October 2011 compared to the same month in 2010, was up 8.91% to $8.662 million and in Adelaide grew by 8.61% to $5.98 million. In Brisbane, revenue was up 2.08% to $10.408 million and in Melbourne grew 1.78% to a total of $19.435 million.

Figures for the first four months of the financial year 2012 show growth of 0.41% to a total of $237.150 million in five metropolitan markets for the months of July, August, September and October with all markets steady except for Adelaide, which has recorded growth of 5.68% compared to the same timeframe last year.

The Deloitte figures report total metropolitan radio revenue received for each calendar month and include all direct and all agency revenue.

Chief executive officer of Commercial Radio Australia, Joan Warner said the patchy market reflected challenging economic conditions both at home and worldwide.

“It is a challenging market for all media but radio continues to be a resilient medium in tough trading conditions,” Ms Warner said.