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Where is the percentage of the audience listening to streaming as compared to the total audience including live radio, particularly digital and AM/FM radio. As compared to percentage rises, which can be off a very low base
What is the cost to the broadcaster for streaming compared to the cost of DAB+ broadcasting which is considerably cheaper than AM and less so for FM?
What is the cost to the listener in using streaming particularly via a mobile phone as compared to free listening to broadcast radio? Will the Telco cost of plans increase to pay for the additional capacity required for large scale distribution of sound, particularly when each listener has to have their own signal path in both directions? When compared to broadcast which is single direction and only one program shared by all listeners.
Lastly, for the high data rate 5G which is not available in Australia, cell base stations are a maximum of 900 m apart, the signal will not travel through terrain, buildings wet trees... For reception in buildings a antenna/receiver/transmitter has to be mounted on the outside and a wifi transmitter/receiver on the inside.
If there is a lesson in expanding to streaming services, "The Australian", 5-11-2020 reports on Foxtel rationalising its streaming services. It includes closing apps, https://www.theaustralian.com.au/business/media/fox-sports-to-can-apps-and-focus-on-website-foxsportscomau/news-story/28d55046d782558239bebc1966d51013 .
It does not mean that streaming services will go away, but this is a lesson in determining what is good for customers.
Similarly, with the cost of setting up a home studio, there are a plethora of podcasts being made. Not all producers of podcasts survive for very long unless you have deep pockets in either or both resources and time OR love the topic covered in the podcast.
Great podcasts are to the point, for example the ABC's "Coronacast" or many ABC radio programs uploaded as podcasts. Other podcasts are too chatty that could be said in five minutes. For example this site discussed a podcast about bullying from a "traffic reporter" and other talent.
Thank you,
Anthony of exciting Belfield