Radio Sales in the Time of Coronavirus – PART 3
5 April 2020 · News · Selling Radio Direct
Selling Radio Direct with Pat Bryson.
I was participating in an idea exchange with broadcasters from across the US last week when one person shared with us that she had been getting the above object...
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I enjoy your emails as a radio station operator myself but have to say that P Bryson's "guide" on advertising 1-3 is garbage. It is based on downturns and recessions not mass closures.
Asking an advertisier to continue when they can't do business will simply drive them away in the future. supporting them, freezing their contracts and taking it like a man, at a cost to you.. is a far better business plan.
Also using local news to promote previous good clients for free will keep you in good standing too.
I rarely if ever respond to posts, but hers were total sales spiel BS.