19 April 2026 Selling Radio Direct with Pat Bryson I just returned from the 2026 Radiodays conference which was held this year in Riga, Latvia….
1 April 2026 And using email doesn’t always help! Selling Radio Direct with Pat Bryson Email today is an integral part of our daily communication with both co-workers and…
15 March 2026 Selling Radio Direct with Pat Bryson In our last feature we were talking about how to use our opening lines to get appointments with new…
1 March 2026 They won’t give you their money! Selling Radio Direct with Pat Bryson So, how do we get their time? “Yes, hello, my name is _____ and…
1 February 2026 Selling Radio Direct with Pat Bryson Before I started BBI, I was a market manager for radio stations. As I would often do, I found…
18 January 2026 Selling Radio Direct with Pat Bryson As you heralded the beginning of 2026 at the stroke of midnight, you probably made a resolution to make…
2 November 2025 Selling Radio Direct with Pat Bryson Two or three times a week I get a call from one of the people I coach bemoaning the fact that…
15 October 2025 Selling Radio Direct with Pat Bryson We are in the communications business. And yet, not a week goes by that I don’t see evidence of…
5 October 2025 Selling Radio Direct with Pat Bryson In the last newsletter we discussed the need to enter 2026 with the best sales staff in town. Becoming an A+…
7 September 2025 Selling Radio Direct with Pat Bryson There are only two ways to increase your billing: Sell more clients Sell current clients more I bet we’d all like to double…
3 September 2025 Selling Radio Direct with Pat Bryson As you might imagine, I fly thousands of miles each year as I visit my clients. My airline of choice has…
31 August 2025 Selling Radio Direct with Pat Bryson I ran across an email I received some time ago from a sales manager in LaSalle, Illinois. Mark Lippert has been…
19 July 2025 Selling Radio Direct with Pat Bryson I bet you have and I bet you didn’t like her! I have a pesky aunt that shows up…
6 June 2025 Selling Radio Direct with Pat Bryson. I know we all feel at times as though our service and care of our clients goes unnoticed...
16 May 2025 Selling Radio Direct with Pat Bryson. Last Sunday was Mother's Day in many countries, a day set aside to honor our mothers for all...
8 August 2021 Selling Radio Direct with Pat Bryson Not every prospect we present a campaign to buys from us. At least, not always the first, second or third time.
18 July 2021 Selling Radio Direct with Pat Bryson It's all about managing tension levels! I've often heard it said that the easiest person to sell is a...
4 July 2021 Selling Radio Direct with Pat Bryson This weekend my friends in Canada celebrate Canada Day. We, in the U.S.
6 June 2021 Selling Radio Direct with Pat Bryson I was on a zoom call a couple of weeks ago with a very good salesperson. She had emailed...
16 May 2021 Selling Radio Direct with Pat Bryson The other day I called a potential client and a real, LIVE person answered the phone. Wow, a receptionist:...
21 March 2021 Selling Radio Direct with Pat Bryson The challenges of the past year have been more intense than ever before. I hope you may indulge a newsletter...
16 February 2021 Selling Radio Direct with Pat Bryson The lady (below left) isn't suffering from some sort of attack. In fact, she's participating in a well-thought out strategy...
2 February 2021 Selling Radio Direct with Pat Bryson I was on a call with Rick Murphy, Murphy Broadcasting, last week. The subject was how his group of stations managed...
3 December 2020 Selling Radio Direct with Pat Bryson We are in the communications business. And yet, not a week goes by that I don't see evidence...
3 July 2022 Selling Radio Direct with Pat Bryson I bet you were lulled to sleep as a child with a great story told by your parents. Or maybe you...
1 November 2020 Selling Radio Direct with Pat Bryson How clear is your crystal ball? 2021 is looming. It's time to set goals and expectations for the...
4 October 2020 Selling Radio Direct with Pat Bryson Every time I park in front of a business and raise my mask to enter, I hearken back...
20 September 2020 Selling Radio Direct with Pat Bryson "Budgets" often don't allow for effective schedules Us: "What's your budget?" Client: "I don't really have one." or Us: "What's...
16 August 2020 It's not about us: It's about them! Selling Radio Direct with Pat Bryson. We've been espousing this sentiment for years.
2 August 2020 Selling Radio Direct with Pat Bryson. Every week that passes sees another change in the mindset of consumers. COVID numbers continue to fluctuate, restrictions vary state to...
