8 August 2021 Selling Radio Direct with Pat BrysonNot every prospect we present a campaign to buys from us. At least, not always the first,...
18 July 2021 Selling Radio Direct with Pat Bryson It’s all about managing tension levels!I’ve often heard it said that the easiest person...
4 July 2021 Selling Radio Direct with Pat Bryson This weekend my friends in Canada celebrate Canada Day. We, in the U.S. are...
6 June 2021 Selling Radio Direct with Pat Bryson I was on a zoom call a couple of weeks ago with a very...
16 May 2021 Selling Radio Direct with Pat Bryson The other day I called a potential client and a real, LIVE person answered...
21 March 2021 Selling Radio Direct with Pat BrysonThe challenges of the past year have been more intense than ever before. I hope you may...
16 February 2021 Selling Radio Direct with Pat Bryson The lady (below left) isn’t suffering from some sort of attack. In fact, she’s participating...
2 February 2021 Selling Radio Direct with Pat Bryson I was on a call with Rick Murphy, Murphy Broadcasting, last week. The subject was how...
3 December 2020 Selling Radio Direct with Pat Bryson We are in the communications business. And yet, not a week goes by...
15 November 2020 Selling Radio Direct with Pat Bryson I bet you were lulled to sleep as a child with a great story told by...
1 November 2020 Selling Radio Direct with Pat BrysonHow clear is your crystal ball?2021 is looming. It’s time to set goals and expectations...
4 October 2020 Selling Radio Direct with Pat BrysonEvery time I park in front of a business and raise my mask to enter,...
20 September 2020 Selling Radio Direct with Pat Bryson “Budgets” often don’t allow for effective schedules Us: “What’s...
16 August 2020 It’s not about us: It’s about them! Selling Radio Direct with Pat Bryson. We’ve been espousing this sentiment for years. And yet,...
2 August 2020 Selling Radio Direct with Pat Bryson. Every week that passes sees another change in the mindset of consumers. COVID numbers continue to...
15 June 2020 Radio Sales Direct with Pat Bryson The last thirty days have seen a drastic shift in consumer mindset. On June 1,...
7 June 2020 Selling Radio Direct with Pat Bryson. COVID-19 has changed many things in the world. Some of the changes are temporary:...
31 May 2020 Selling Radio Direct with Pat Bryson.As businesses continue to reopen, our jobs as their media partners become more and more...
17 May 2020 Selling Radio Direct with Pat Bryson As the world begins to open businesses, we must be on the forefront of calling on...
10 May 2020 Selling Radio Direct with Pat Bryson. Most states in the U.S. have begun to re-open businesses. Some other countries are doing the...
3 May 2020 Selling Radio Direct with Pat Bryson.Where are we in the progression of the COVID-19 crisis? Most US states started locking down cities...
5 April 2020 Selling Radio Direct with Pat Bryson.I was participating in an idea exchange with broadcasters from across the US last week...
29 March 2020 Selling Radio Direct with Pat Bryson Our clients are asking themselves this question daily. As I mentioned in last week’s...
1 March 2020 Selling Radio Direct with Pat Bryson“I can’t measure radio advertising.” Ever heard that? Radio results can be hard to trace because we reach...
16 February 2020 Selling Radio Direct with Pat Bryson Every time we approach a new prospect, or ask an existing client for a renewal,...
2 February 2020 Selling Radio Direct with Pat BrysonIt’s already the second month of the New Year. Whatever New Year’s resolutions you may have...
13 August 2019 Selling Radio Direct with Pat Bryson Take five minutes and write down all the facts you know about your stations. You may...
3 February 2019 Selling Radio Direct with Pat Bryson In my previous post, we talked about our “Why?”. What are our Level...
3 December 2018 Selling Radio Direct with Pat Bryson I hope by now you have been talking with all your clients about 2019. In fact, I...
22 May 2018 Selling Radio Direct with Pat BrysonThose pesky little words that we use to fill silence as we decide what to...
