Radio survey 4 results: Strong result for Nova Perth’s Nathan, Nat and Shaun
5 July 2022 · News · Survey · surveys
Radio ratings survey 4 results have just been released.
Nova breaks logjam: extends lead in Brisbane and Perth
Nathan Nat & Shaun on Nova 93.7 have big survey
Big increase for KIIS Sydn...
You've reached our premium or archival content
To access this page, and more great content just like it, you need to become a paid subscriber.
If you already have an account, please login.
Otherwise, registration is quick and you'll have access instantly after payment.
This is a comment for the Sydney market only.
The total share of ratings participants has decreased in recent years from 87% (2020) to 82%. In the 1970s, it was 98.5%.
SEN's market share is 0.4%. It is true that the owners may have made a profit of $9.43 million. For 30 outlets that is $304 thousand per outlet. The calculation does not take into account include NZ stations and TV OB service.
Source: https://www.mediaweek.com.au/stan-sport-and-nine-confirm-start-dates-for-new-super-rugby-pacific-competition/
Macquarie Media reports a profit $16.8 on 2GB, 3AW, 4BC and 6PR, that is approximately $4.2 million per outlet. Factor in 4BH, Magic 1278 (Melbourne) and 2UE, that's $2.8 million per outlet. The latter is an average.
Source; https://finance.nine.com.au/business-news/2gb-and-3aw-owner-posts-profit-growth/ed227767-d1c1-4158-b4f2-46851e099fce
Thank you,
Anthony, how do low rating stations make a profit and the effect of consolidated accounts?, Belfield in the land of the Wangal and Darug Peoples of the Eora Nation.