There are now under two weeks to go before Radiodays Asia on the 6-7 September at the Shangri-La Hotel,  Kuala Lumpur, Malaysia.

On Wednesday the program includes

Mythbusters – Programming Myths that are Costing you Ratings – Ken Benson (P1 Media Group, USA)

This session will bust 5 widely practiced programming techniques and tell you why they don’t deliver what you think, and we’ll share how to use these 5 techniques to improve your ratings.

Mirchi: From Radio to Digital Audio Entertainment – Udit Tyagi (Chief Digital Officer, Entertainment Network/Radio Mirchi, India)

Radio Mirchi in India, part of the Times Network, has made a huge transformation from traditional radio to digital audio entertainment of all kinds. They will present their journey and current strategy as well as present their new audio ad network. 

Sport on the Radio – What Type of Content Will Engage Fans? – Adam Carruthers (TV/Radio Host, ASTRO Supersports, Malaysia), Guy Dobson (Director, Asia Radio Concepts, Australia)

Sport on the radio has become a mainstay of listening in Europe, North America, and Australia, but it hasn’t taken off in Asia – yet. What type of sports content builds audience figures, and can contribute significantly to radio’s revenues?

The ABU’s Radio Asia conference takes place on Sunday 4th September (training day) and Monday 5th September, followed by RadioDays Asia on Tuesday 6th and Wednesday 7th September.

The two conferences have worked together this year to offer a Super Radio Event Week to help radio and podcast companies across the region regroup and rethink after the effects of covid on their businesses in the past two years.

radioinfo is a media partner of Radiodays so readers can still save USD $70 by booking with our special code.

The discount code for radioinfo readers is RINFKL 

Register at radiodaysasia.com/register, then go through the credit card payment process and apply the code just before payment for your discount.