A highlight from Mark Ramsey’s appearance at the NAB Conference in Las Vegas in 2013.
Issues discussed:
- Why the question “what’s the future of radio?” is the wrong one – and what’s the right one?
- What business is radio in, really?
- Why the PPM device does NOT measure listening and what it means for us all.
- Is there no “creativity” in radio, or does the system bake creativity out of the platform?
- What’s most defensible for a radio brand and why that’s so important?
- Why you shouldn’t worry so much about the technology of the mobile dashboard.
- Why public radio and non-commercial radio are models of your brand’s future.
Also on the panel, Carolyn Gilbert of NuVoodoo.
Thanks to host John Owens of the University of Cincinnati.
Re-published in part, with permission.