Ratings Survey 5 2023: New leader in Adelaide, 2GB drops, 3AW gains

29 August 2023 · News · Survey · surveys

The 5th radio ratings survey results for 2023 have been released. No change in the top Sydney rankings, however the top three stations all lost share, with 2GB dropping 2.7 share points, the bigg...

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Comments

Anthony The KoalaTuesday 29th August 2023
A remark on the total percentage for the Sydney market.

Based on the survey results, the total percentage of the radio audience listening to Sydney radio is 80.4%.

I have been monitoring this over the years. About seven years ago that share was about 87%. Two years ago is was 84%.

Compare that to 1978, the share was 98.5%.

In essence, the audience share fell from 98.5%, in 1978 to 80.4% today.

Is the fall due to people listening to other providers of music and spoken word content from streaming services and social media?

For example YouTube, Spotify, Rumble, X and audiobooks, to name a few whether these services are paid or free?

Thank you
Anthony, Strathfield South, in the land of the Wangal and Darug Peoples of the Eora Nation.

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