Ratings Survey 5 2002 has been released. To view the figures click on the ACNielsen Ratings tab in the left margin and go to the market you are interested in.
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In Sydney 2DAY retained top spot with 10.6%, down 1.1 from 11.7% last survey. 2DAY lost most listeners in the 18-24 demographic and dropped most in afternoons and weekends, reflecting the influence of football on the survey. 2GB was in second spot with 10.0%, down from 10.2% last survey. 2GB gained listeners in the 25-39 and 55+ demographics, but lost in others. 2GB’s Alan Jones’ Breakfast was down 1.6 share points, mornings and weekends were steady and other daytime shifts rose. Jones is the city’s number one breakfast announcer, followed by Harmer and Moon on 2Day then Price on 2UE.
Fighting back, 2UE regained some of its lost breakfast audience, with Steve Price gaining 1.7 share points. John Laws up 0.7 and other shifts also rose. 2UE was down in the 25-39 and 55+ demographics, but up in others, coming in at third place in the market. Fourth place getter was 2MMM, up 0.4 share points overall to 8.9%, with gains in the 18-24 demographic, but losses in 10-17s. After a significant advertising blitz for the breakfast show, MMM breakfast rose by only 0.1 share points, but mornings, afternoons and weekends did better, holding up the station’s overall figure.
Cumes for the top stations were: 2DAY 1,017,000 listeners per week; Mix 740,000; Nova 736,000; 2MMM 730,000; 2GB 609,000, WSFM 593,000; ABC720 572,000 and 2UE 564,000.
Fifth placed Nova gained 0.4 share points to 8.7% with gains in the 10-17 and 25-39 demographics. Evenings and Ugly Phil’s Drive shift had the biggest increases on the station. ABC702 slipped by 0.2 share points and is in 6th place with 7.8%. Gains in mornings and weekends offset slight falls in other shifts for ABC702.
ARN stations Mix 106.5 and WSFM were in seventh and eighth place. Mix had a strong gain of 0.7 share points, up to 7.5%, with gains in all demographics and increases across the week – especially weekends and evenings. WSFM was down 0.5 to 7.2% with losses in most demographics except 55+. Breakfast went up while most other shifts decreased for WS
2CH was down by 0.1 share points to 6.9% in ninth place, with gains in breakfast and afternoon offsetting falls in other shifts. Triple J regained some listeners, gaining 0.6 share points to 4.5% on the back of rises in all shifts, particularly Drive. Classic FM was steady at 2.4%, NewsRadio was up by 0.4 to 1.5% and Radio National dropped by 0.3 to 1.7%. 2KY slipped 0.3 to 1.4% and 2SM was down by 0.1 to 0.8%.
In Melbourne 3AW retained top spot with a significant increase of 1.2 share points, up to 15.2% in this football survey. AW gained most in the 40+ demographics, with a good increase in Ernie Sigley’s afternoon and on weekends, while AW breakfast was slightly down. In second place Fox scored 13.2%, also up strongly by 1.1 share points. Fox’s gains came in the 10-17 demographic, with breakfast, evening and weekends all up significantly. 3AW dominates breakfast, with Fox and ABC774 in equal second place.
Third placed ABC774 scored good increases in all daytime shifts to lift its overall figure to 12.1, up 0.7 share points. Most of ABC774’s gains were in the 25-39 demographic, although it lost listeners 18-24. Gold 104.3 was in fourth place with 8.5%, up 0.3 on last survey with gains in the under 40 demographics and rises in all weekday shifts.
Nova dropped 1.6 share points down to 8.4%, in fifth place. Nova’s losses were in the under 40 demographics, with drops in all daytime shifts. 3MMM was behind Nova in sixth place, down 0.1 to 7.8%, steady in most shifts. Mix 101.1 dropped by 0.8 share points into seventh place with 6.2%. Mix gained in the 25-39 demographic but lost in all other age groups, with most losses coming from the ‘at work’ timeslots.
Magic 693 sits in eighth place at 5.4%, down 0.5 on last survey, followed by 3MP on 3.8%, up 1.0 share points. 3MP’s gains came in the ‘at work’ timeslots and on weekends. 3JJJ was at 2.8%, down a further 0.7 on recent losses since Nova entered the market. Classic FM scored 2.8, down 0.1 share points, followed by Radio National on 2.1% (up 0.2) , 3AK on 2.1 (down 0.3) and Sport 927 on 1.8 (down 0.4) . NewsRadio was up 0.5 share points to 1.5%.
In Brisbane B105 remains in top spot on 20.3%, up a strong 2.4 share points since last survey, due to good gains in the 25-39 demographic and gains on weekends and ‘at work’ shifts. Second placed MMM also gained slightly, up 0.6 to 13.6%, equal with New97.3, which dropped 0.6 to the same figure of 13.6%. Like Melbourne Nova, the newness of the most recently launched stations is beginning to wear off and they can be expected to settle into a more stable position within the market as initial sampling tapers off.
4KQ came in at fourth place with 10.5%, up 0.3 on last survey due to gains on weekends. ABC612 was in fifth position with 7.8%, down significantly from its last survey figure of 10%. Losses at ABC612 came from the 55+ demographic and were felt most significantly in breakfast and drive slots which included Commonwealth Games Coverage.
4BH was in sixth place on 7.6%, down slightly by 0.2 share points, followed by 4BC at 7.2%, also down by 0.8 share points from last survey with falls in all weekday shifts. 4JJJ was up by 0.2 to 6.3%, Classic FM dropped by 0.1 to 2.5%, Radio National had a significant increase of 1.0 share points to 2.2% and NewsRadio was also up by 0.4 to 1.4%.
In Adelaide SAFM maintained its top position with 26.9%, up 1.1 share points on last survey with good gains 10-24 and a significant rise in breakfast. Second placed 5AA was also up, scoring 16.2%, a jump of 0.5 share points due to increases in breakfast, drive and weekends.
5MMM was in third place, slipping 0.8 share points to 12.0% with losses in the over 25 demographics. Mix 102.3 increased 0.7 share points in fourth place, scoring 11.6% on the back of gains in the 40+ demographics and increases in evenings and on weekends.
ABC891 was on 7.8%, down significantly like Brisbane. ABC891 slipped by 2.3 share points, indicating the Commonwealth Games coverage was not beneficial to either Brisbane or Adelaide ABC local radio stations. ABC891’s falls were in the 55+ demographic and across all Games timeslots.
5JJJ scored 6.2%, down 0.7 on last survey, followed by 5DN at 6.0%, up 0.4 share points with gains in 55+ indicating a flow through form ABC listeners looking for an alternative. Classic FM was on 3.7%, up by 0.5, Radio National scored 2.7, also up by 0.5 and NewsRadio was steady at 1.5%.
Perth’s top station, Mix 94.5 pulled further into the lead with an increase of 2.0 share points to 24.8%, resulting from strong gains in the 18-24 demographic and increases in all daytime shifts. Second placed 92.9 was down 0.2 to 14.5 with a good gain in evenings offsetting slight falls in other shifts.
Third placed 96FM dropped 1.7 share points to 12.8 with falls in all shifts except evenings. 6PR was up 0.1 to 11.2% in a steady survey, and ABC720 was slightly down by 0.8 share points to 9.0%. 6JJJ scored 8.1%, down 0.2 and 6IX increased by 0.7 share points to 5.8% with good gains in breakfast and drive.
ABC Classic FM was up 0.2 to 2.4%, Radio National was down 0.5 to 1.6% and NewsRadio slipped 0.1 to 1.3%.
Perth’s top station, Mix 94.5 pulled further into the lead with an increase of 2.0 share points to 24.8%, resulting from strong gains in the 18-24 demographic and increases in all daytime shifts. Mix was well ahead in all daytime shifts, but there is a close battle for dominance of the evenings in Perth with 6PR, Mix, 92.9 and 96FM all within two share points of eachother in that timeslot. Second placed 92.9 was down 0.2 to 14.5 with a good gain in evenings offsetting slight falls in other shifts.
Third placed 96FM dropped 1.7 share points to 12.8 with falls in all shifts. 6PR was up 0.1 to 11.2% in a steady survey, and ABC720 was slightly down by 0.8 share points to 9.0%. 6JJJ scored 8.1%, down 0.2 and 6IX increased by 0.7 share points to 5.8% with good gains in breakfast and drive.
ABC Classic FM was up 0.2 to 2.4%, Radio National was down 0.5 to 1.6% and NewsRadio slipped 0.1 share points to 1.3%.