Regional Radio Bureau adds more stations

The Regional Radio Bureau now represents 148 Commercial Radio Stations throughout Regional Australia, after adding two more networks to its representation list.

The Easy Listening Group of regional stations and the Redwave Radio Stations in Western Australia have both come on board with RRB.

Stations and Markets covered by these groups include:

AMI Group

Cairns Easy Listening 846 AM

Mackay Easy Listening 1026 AM

Coffs Harbour Easy Listening 639 AM

Port Macquarie Easy Listening 531 AM

Orange Easy Listening 1089 AM

Central Victoria Easy Listening 1071 AM

Mildura Easy Listening 1467 AM

Bunbury Easy Listening 621 AM

Redwave Group

Karratha 6KA & WAFM

Broome 6AM & WAFM

Port Hedland 6NW & WAFM

WA Remote RedFM & Spirit

RRB has also added Australia’s newest Radio Station 104.5 StarFM in Gosford to its list.

RRB was recognized by a CRA Advertising Industry survey in 2002 and has now has an “established position with the advertising industry as the one point of contact to plan and buy Regional Radio Advertising.”

With national advertising in Regional Australia growing at a faster rate than Metro Radio markets in 2003, RRB plans to continue growth in 2004 with initiatives like Network Programs, Aggregated Radio Market Buys, Regional Multi Media Research, TARP grid, Regional Media Attitudinal Research, Intergrated Campaigns and Creative Resources.