The Regional Radio Bureau now represents 148 Commercial Radio Stations throughout Regional Australia, after adding two more networks to its representation list.
The Easy Listening Group of regional stations and the Redwave Radio Stations in Western Australia have both come on board with RRB.
Stations and Markets covered by these groups include:
Cairns Easy Listening 846 AM
Mackay Easy Listening 1026 AM
Coffs Harbour Easy Listening 639 AM
Port Macquarie Easy Listening 531 AM
Orange Easy Listening 1089 AM
Central Victoria Easy Listening 1071 AM
Mildura Easy Listening 1467 AM
Bunbury Easy Listening 621 AM
Karratha 6KA & WAFM
Broome 6AM & WAFM
Port Hedland 6NW & WAFM
WA Remote RedFM & Spirit
RRB has also added Australia’s newest Radio Station 104.5 StarFM in Gosford to its list.
RRB was recognized by a CRA Advertising Industry survey in 2002 and has now has an “established position with the advertising industry as the one point of contact to plan and buy Regional Radio Advertising.”
With national advertising in Regional Australia growing at a faster rate than Metro Radio markets in 2003, RRB plans to continue growth in 2004 with initiatives like Network Programs, Aggregated Radio Market Buys, Regional Multi Media Research, TARP grid, Regional Media Attitudinal Research, Intergrated Campaigns and Creative Resources.