Nova has quietly let its Koffee go cold and replaced it with two new relaxing music formats on digital under the smooth brand.
Following the trend set by other networks, Nova Entertainment has streamlined its brand identity so that the new digital stations align with the main smooth brand, which has rated so well in Sydney and Melbourne.
radioinfo was tipped off to the change a few weeks ago by two of our avid readers, Jono and Ben, who noticed that Koffee had dropped off the digital radio dial. At this time, the station still appears to be streaming online – we found it still operating on TuneIn.
Since launching in May 2012, smoothfm has been extremely successful with listeners in Sydney and Melbourne and nationally on DAB+. As a result, Nova Entertainment identified an opportunity to “provide a broader offering for the audience and advertisers by extending the smoothfm brand.”
We asked NOVA Entertainment Chief Programming and Marketing Officer Paul Jackson about the change to Koffee, and also found out about an additional service just launched this week.
Earlier this month we launched smooth Relax on DAB+. This station replaces Koffee and is a natural extension of our main smooth brand, smooth Relax has a relaxing and calming playlist, creating a stress-free environment, to allow our listeners to escape their busy lives.
With a soundtrack ranging from Diana Ross, Whitney Houston, Elvis Presley to Bruno Mars, Lionel Ritchie and George Michael, smooth Relax features iconic artists and timeless music to lift listeners soul and mood.
And now today we have launched smooth Chill, a station with a cool and surprising music mix.
smooth Chill is a DAB+ station that will provide a calming oasis for listeners who love new and different music. With a surprising and alternative smooth playlist ranging from Portishead, James Blake, Moby, Angus & Julia Stone and Bonobo, smooth Chill will offer lovers of trip-hop, electro, folk and soul, relaxing music to lift their mood. Listeners who loved Koffee, will love smooth Chill.
Extending the smoothfm brand provides us with future opportunities to create different smooth genres, to meet our listeners’ state of mind with the confidence of knowing what to expect from the trusted smoothfm brand.
smooth Chill and smooth Relax can be heard on the smooth app and on DAB+.