River 94.9 dominates first Ipswich survey | radioinfo

River 94.9 dominates first Ipswich survey

Tuesday 31 October, 2017

The first radio ratings for the Queensland city of Ipswich are in.

Though a large percentage of the 230,000-strong population overlaps the Brisbane radio licence area, the survey demonstrates the impact of local station River 94.9, owned by Grant Broadcasters, which took an overall market share of 26.4%. River was up 12.1 points on Hit105, which recorded a majority share of the 18-24 bracket with 31.1%, while youth broadcaster triple j claimed 14.1%. 

River 94.9 dominates all sessions, with a strong share of the Morning slot, 21.9 points clear of Hit105. ABC Radio Brisbane takes 16% of the 55-64 demographic, and 20% of 65+ - the only bracket not topped by River 94.9. 

CRA CEO Joan Warner said the survey would provide reliable data on audience numbers and listening patterns. ​"Commercial radio remains the most local of all electronic media and the Ipswich survey simply highlights what we already know - Australians love and rely on their local commercial radio stations to deliver local news, weather and entertainment relevant to the Ipswich area."

The survey was conducted by Xtra Insights from 3-21 October 2017. 

Post a Comment


Log InYou must be logged in to post comments.
radioinfo ABN: 87 004 005 109  P O Box 6430 North Ryde NSW 2113 Australia.  |  All content © 2012. All Rights Reserved.