RNB Friday’s live concert series breaks records

The Hit Network‘s party of the year – RNB Fridays Live concert series has swept the country over the past 2 weeks and the sold out shows broke new records in some capital cities.

A partnership between Southern Cross Austereo and Frontier Touring, RNB Fridays Live took the Hit Network’s successful on-air brand and turned it into a 5 hour non-stop marathon of RNB nostalgia featured an epic line up of ten of the biggest names in RNB including Nelly, TLC, Mya, 112, Montell Jordan, Blackstreet, Blu Cantrell, Dante Thomas, Fatman Scoop, Kevin Lyttle and DJ Horizon. 

Over 50,000 people attended the 5 shows across in Sydney, Melbourne, Brisbane, Adelaide and Perth. The Melbourne, Brisbane and Adelaide venues posted their largest crowds ever for any event!
Not only did RNB Fridays Live sell out within days of tickets going on sale, but all RNB Fridays Live Official After Parties, presented by Frontier Touring, Illusive Presents, ArenaEnt and HIT Network, featuring the artists also sold out in each state.
Social media numbers during the tour were just phenomenal, across the Hit Network stations 3.6M Facebook users were reached, there were 124K Facebook actions and a massive 280K+ Facebook video views. 

The final leg of RNB Fridays Live in Melbourne saw possibly the largest mannequin challenge in Australia, and the world, take place with 11,000 people taking part, including Fat Man Scoop who was performing on stage at the time. 

The mannequin challenge video on Facebook is heading towards one million views.

SCA’s Head of National Content and Development Dave Cameron said, “Our first live event experience created under the SCA/Frontier Touring partnership has been a screaming success, literally!” 

“Our venues bounced for 5 hours non-stop with 50,000 fans of our station’s RNB Fridays barely ever sitting down. We look forward to creating more exciting live events around SCA’s marquee brands in 2017.”
The RNB Fridays Nightclub series also created by SCA and Frontier Touring and held weekly continues to draw huge numbers to its venues in Melbourne, Brisbane and Perth on Friday nights.

The RNB Fridays Live Concert Series will return in 2017.

Tags: | |